Search engine optimization, social media marketing, email marketing and content marketing are all important if you want to see any online marketing success.
We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts.
Our search engine optimization, social, email and content marketing services are part of a larger service that we call iMarket. Below are some of the products and services for our iMarket plans.
Keyword and Optimization Strategy
To achieve competitive rankings in search engines, you need a plan. Through surveys, client meetings and direct analysis, IOM identifies top ranking competitors in search engine listings.
From this data we can work with you to develop a keyword and code optimization strategy for your website. This is a very important stage of the optimization plan because the selected keywords and phrases will be implemented throughout the ongoing online marketing plan.
Search Engine Optimization (SEO)
The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings. Adding proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site.
Once our adjustments have been made, we will review all of the modifications with you to ensure you understand the changes so you can continue these best practices in the future as you update your web site.
Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.
IOM works with its clients to develop a strategic Content Marketing plan. Content Marketing is the practice of developing and distributing valuable content to a specific target audience with the purpose of driving traffic, conversions and sales.
Our content marketing services focus on:
- Identifying buyer personas
- Developing an editorial calendar
- Developing content marketing channels such as the website, mobile site/app, email newsletters, social media and others.
- Managing ongoing content marketing efforts
- Tracking stats and adjusting
Email marketing is still a viable and incredibly effective online marketing technique. Using email as an extension of a content marketing plan, our clients are able to drive more qualified traffic to blog posts and targeted landing pages and promotions.
These campaigns can be tracked using the Email Service Provider’s tools to test open rates, click through rates, layouts, etc.
Our email marketing services include:
- Email newsletter template design and website integration
- Email service provider setup and integration:
- And more
- Ongoing newsletter drop management
Social Media Marketing
Social media marketing is important for making connections with potential clients as well as brand ambassadors. While social media marketing is best handled in house by passionate and knowledgeable members of your team, there are services we can offer that make this process easier and more effective.
Setting up accounts, integrating accounts with each other as well as your website and designing for social pages all make for a more effective social media marketing campaign. As you develop your online marketing strategy, IOM will help you:
- Identify and implement strategic social media marketing channels
- Design social icons and pages for Facebook, Twitter, Google+ and other channels
- Integrate social feeds and website feeds with one another where appropriate
- Monitor and manage ongoing social media marketing campaigns
There are many analytics programs available, but one of the most cost effective and comprehensive is Google Analytics. Using Google Analytics, we can help you track your web site stats, set up and track specific conversion goals, analyze traffic, user tendencies and much more.
Training is also available to help you or your staff leverages the information effectively from the many powerful and customizable reporting features. Using this data, you will be able to see firsthand which parts of your web site are working and which are not.
Strategic SEO and PPC Campaign Management
Our Pay Per Click Management services are catered to help meet the needs of our clients. We can guide you and help you create custom campaigns to meet the demands of your market. If you have tried managing your own PPC or Strategic SEO campaigns but haven’t had success, or if you are just starting out, we can work with you to deliver the results you are looking for.