Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, IOM’s web design and development solutions are customized to help you achieve your digital marketing goals.
Our web design & development services include the following:
UI/UX and Web Design
Our in-house, award-winning web and graphic designers recognize the fact that usability, functionality, and visualization are the three important factors of an application interface or website. We work with you to ensure that your digital marketing goals are realized with the designs we create.
Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals.
We offer the following services, customized to fit your company’s needs and budget:
- Award winning website design
- Custom application interface design
- CMS website designs like WordPress and Drupal
HTML and Cascading Style Sheets (CSS) are the foundation of all our web design projects. It’s of utmost importance that every site we develop be well organized, using the latest HTML and CSS standards. The W3C standards we use ensure a good user experience, as well as lay the groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
Blog Design and RSS Integration
Two resources for expanding quality content throughout your website are Blogs and RSS Feeds.
A Blog is a type of website or addition to a website that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in emails or social media campaigns.
They’re a great source for keyword rich terms and can have a positive impact on your website’s search engine optimization or SEO. Blogs via content marketing have become an invaluable part of any digital marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your website audience. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other websites, which allows for enhanced SEO optimization.
We work with the follow open source Blogs and RSS Feeds:
- Drupal RSS modules
- Custom RSS and XML solutions
Social Media Integration
Social Media tools are easily accessed and abundant making them popular but also misunderstood. Proper planning is still required. The use of tools like Twitter, LinkedIn, and Facebook can enhance your marketing efforts, with your website acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
Content Development and Content Marketing
One of the most important parts of a website is the content. We provide web content development services such as site map development, content planning, writing, editing, and keyword analysis.
Content marketing is a crucial piece to any digital marketing campaign. Successful digital marketing plans are only as great as the content you produce and the tools used to produce it. Content marketing requires a steady stream of fresh content. You need a content management system (CMS) like WordPress or Drupal to keep pace with the fast-moving world of marketing today.
Another service we offer our clients is website maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.
Our maintenance services include:
- Website content updates
- Landing or splash page design
- Website expansion
- Design callouts and featured products
- Design banner/button ads
- Email newsletter templates
- Website audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Hosting plan analysis