Pause for a moment and try to estimate the average number of emails that come into your own inbox on a daily basis. Is it 10? 50? More than 100?
Modern inboxes are noisy, crowded, and extremely competitive. For marketers, that means most emails are just part of the cacophony and they’re probably not getting opened or clicked.
So what can you do to stand out within the inbox? Well, you need emails that are doing something unique and special. Read more …
Source: ANDREA ROBBINS/campaignmonitor.com