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Search engine optimization (SEO) is the practice of optimizing your website's content and structure to improve its visibility and ranking on search engine results pages (SERPs).

SEO is important because it helps your website get more traffic from search engines like Google, Bing, and Yahoo.

By optimizing your website for search engines, you can increase your visibility, attract more visitors, and ultimately generate more leads and sales.

There are two main types of SEO: on-page SEO and off-page SEO.

On-Page SEO involves optimizing the content and structure of your website.

Off-Page SEO involves building high-quality backlinks to your website from other sources.

Both types of SEO are important for improving your website's visibility and ranking on search engine results pages.